When we say Consumer Business Intelligence UNLOCKED! it means a new approach towards the role of market and consumer studies to boost communications effectiveness and make brands ROAS-PROOF in precision marketing at-scale activations.
100% Tailor-made
The questions you have as a marketer are unique to your brand and your business challenges, so must be your CBI. Don’t settle for pre-defined panels or questionaries, you need answers that suit you perfectly.
Your audience is our sample
The consumers we recruit to answer your research instrument match perfectly your media audience. This is the key to guarantee effectiveness as we bring quantitative insights directly from the consumers you want to recruit to your brand.
We bring results in 4 Weeks
From building the research instrument then data collection and finally results analysis, our expedited pipeline can bring you deep insights to guide your communications strategy in exceptional timeframes.
CatMAP helps you discover deep insights with quantitative and qualitative data to guide your communication strategy.
Unseal and understand the usage, perceptions and attitudes of a key audience towards the category to extract new insights into the consumer journey.
NAVIGATOR lets you identify killer messages supported by quantitative data to guarantee effectiveness of your creative assets and unlock media efficiencies.
Test and validate the relevance of creative concepts, messages, RTBs and claims to target audiences and ensure an efficient and effective communication approach and media implementation.
OWAK CBI Solutions bring unlimited business stories for ROAS-PROOF brands
Our expertise of over 15 years building communication strategies that drive growth exclusively for consumer packaged goods (CPG) brands in Latin America guarantees our consumer business intelligence solutions won’t just bring data and insights around the data, they will assure actionable recommendations to increase consumer demand of your product and ROAS-PROOF your brand.
Let’s unlock growth and consumer demand for your brand with your
next consumer research project
We want to make sure we are the right fit to bring insights and actionable recommendations that resolve your business challenges.